Google has brought catalogs to the iPad with an expected release for Android later. The app, Google Catalogs, adds an “interactive layer” of features such as buying items from the virtual catalog, creating a collage of products and viewing extra information related to products.
Kinnari Jhaveri of the Google Commerce team said “for years, shoppers have enjoyed flipping through glossy print catalogs to be inspired, discover new trends and find great products. Today, mobile technologies can make catalog shopping more engaging, social and creative”, in a Google announcement.
Google has 50 partners and more than 100 catalogs available though say they are continuously looking for more and are willing to accept submissions which are viewed by the editorial team.