Statistics publicly released on Gawker media blogs including Lifehacker, Gawker, i09, Gizmodo, Kotaku, Jezebel, Jalopnik and Deadspin, show an increasing downwards trend in unique views after questionable redesign. The February 2011 redesign on the Gawker blog shows the January 2011 high of 8,871,678 to 2,153,178 during the redesign and down to 631,825 in April 2011 (see below graph).
The same unique page-views is true for Gizmodo, a popular technology blog run by Gawker media. Views have fallen from the January 2011 high of around 16 million to 4.5 millon in February to the low of 1.3 million in April.
The redesign has been highly controversial with many users unhappy with the new redesign with many taking it to the forums for the redesign. The redesign takes the format of the magazine and makes it extremely hard to view older articles which are in a small scrolling area. Gawker has attempted to fix some issues, such as incompatibility, adding a ‘blog view’ option.